These days, developing and cultivating your online brand is as important or even more important as developing it it through traditional channels. The fact is, many people will likely “meet” you online, before they ever shake your hand. Or even if they do meet you in person, chances are they will Google you before they buy from you, work with you or refer you any business. What does your online presence say about who you are, and what you can do for your prospective clients or buyers? If you're serious about your business and your brand, then you NEED to make sure that when people Google you, they like what they see. 

And you'll do it all quickly, easily and sustainably (without having to ever go through this process again (unless you want to totally re-brand yourself, and even then, it will be a lot easier).